Microsoft will increase prices for its AI-enhanced Office software and Bing security.

Microsoft said on Tuesday that it will be increasing the costs for its widely used office software by at least 53% in order to access new artificial intelligence capabilities. This move is an indication of the technology’s unanticipated advantages.

More About Microsoft’s Price Hike

A more secure version of the Bing search engine for businesses will be made available right away, according to the company, in an effort to allay worries about data security, advance AI capabilities, and more aggressively challenge Google.
Customers of Microsoft 365 will pay $30 per person per month for its AI Copilot, which claims to compose emails in Outlook, create documents in Word, and allow immediate access to practically all data through the use of a chatbot, according to information presented at the company’s virtual Inspire conference.

The optional upgrade is one of the most popular options among publicly available monthly plans, with prices per user ranging from $12.50 to $57. As a result, Copilot may triple expenditures for some Microsoft users.

Jared Spataro, the company’s corporate vice president, claimed in an interview that productivity increases and time savings will enable the technology to pay for itself. It offers a summary of group conference calls, for instance.
“You’re not taking notes in meetings, and in some cases, you’re not even attending meetings,” he said. Simply said, it alters how you work. Spataro refuted speculating on Copilot’s revenue, which has been examined by at least 600 businesses since its launch in March. The AI program is not yet readily accessible and is anticipated to be expensive to run.

Microsoft is also showing a move toward Bing Chat Enterprise, a search engine bot that can produce content and comprehend the internet and has a membership involving over 160 million workers.
The enterprise version of Bing does not permit viewing or storing of user data for the purpose of training underlying technology, in contrast to public Bing, which has recently been accessed by millions of online users. Employees who want access to the security system must log in using their work credentials.

This deployment responds to growing industry anxiety about disclosing private information to public chatbots, which can be reviewed by reviewers or re-presented with AI warnings.

When asked if Bing users had previously felt unsecure, Spataro responded that Microsoft has been transparent about its privacy practices and is anxious to make AI available to people. The business also disclosed the ability to search for relevant content and post photographs, just like Google does.
Corporate initiatives for Bing could assist Microsoft in stealing 2% of Google’s annual revenue, or $2 billion, from search advertising. Additionally, it can draw users to Microsoft 365 Copilot, an AI upgrade that gives users access to corporate data and compliance measures.

Spataro declared, “It’s a highly strategic move for us.”

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